About Us

Louise Lanoy, MBA

Ret. Public Policy Advisor • PhD Candidate. Graduate of the Public Service of Canada School of Management. Over 40 years with Agriculture Canada, Investment Canada, Small Business Bureau, Global Affairs Canada (Export Development), and Investment Partnerships Canada. Practitioner‑researcher focused on accountability and performance for women‑led MSMEs.

Anita Dato Prof. Vincent, MBA

Certified Strategic Sourcing Expert. HR, supplier development, and operations. Brings practical HR & productivity tools that strengthen teams and systems for growth.

Mission Statement

Together we build businesses — applying practical tools and accountability to help women‑led MSMEs grow profitably, build resilient teams, expand market access, and sustain results beyond the program.

Louise Lanoy’s Story

I was there. I saw how women were abandoned. For decades, governments spoke of empowerment, but the programs they funded left women standing in the same place. The promises of aid never translated into profits, markets, or growth.

I carry that experience with me. I worked inside government. I watched how accountability was stripped out of programs, how results were replaced with rhetoric, and how women entrepreneurs were used as a symbol rather than supported as business leaders.

That is why I am here today. I am working for you to shift the way governments view women’s entrepreneurship. We are not a development slogan. We are not a line item in aid budgets. We are business owners, exporters, employers, innovators.

We are Trade, not Aid.